![]() “Rather than running 16 feeds out of a truck at the loading dock and then having 16 encoders and a satellite and all that, we just created a Media Day mode for HSAN, which is different from game mode, that takes all the feeds back to Secaucus.” “We are able to substantially leverage our infrastructure for this,” says Hellmuth. NBA Media Day is bigger than ever at the Los Angeles Convention Center this year. Once there, the existing pods at the NBA Replay Center are used to provide slates and graphics (for example, LeBron James upcoming on a certain channel). These feeds are muxed (with help from Bexel) to the NBA’s HSAN (high-speed arena network) connection at the Staples Center, and 16 discrete paths are sent to NBA Entertainment headquarters in Secaucus, NJ. If You Got It, Use It: Leveraging the HSAN and Replay CenterĪll 16 interview pods at Media Day are outfitted with a camera and microphone fibered to the NBA TV truck outside the convention center. If you want to follow players from Europe or China or anywhere else, this makes it a lot simpler to take that content.” “Again,” says Hellmuth, “this is very focused on the fans, especially of players that come from different countries. Besides Hellmuth, the Media Day live-streaming project at All-Star is being led by VP, IT, Ken DeGennaro Director, Technical Operations, Dave Barry and Senior Director, Broadcast Operations, Francesca Martinelli. With one of the largest global fan footprints in the world, it’s obvious why the league would want to embark on such a project. We wanted everybody in the world to be able to see this press conference because it truly is a global event.”įrom left: NBA’s Ken DeGennaro, Dave Barry, and Steve Hellmuth at the HSAN hub at Staples Center. We didn’t want to lock anybody into a format or into a particular social-media channel. “To do that, we wanted the widest possible delivery. “It’s all about giving fans the broadest possible access to the NBA All-Stars,” says Steve Hellmuth, EVP, media and operations, NBA Entertainment. and Sina Weibo and Tencent Weibo in China and are being delivered to ESPN for its various platforms. In addition, all 16 concurrent Media Day feeds from the Los Angeles Convention Center are being live-streamed on Twitter and Facebook in the U.S. The NBA has teamed with NeuLion to launch an NBA syndication site that provides web publishers, social-media sites, and television operators across the globe free access to live NBA player interviews. For the first time, NBA All-Star Media Day is a worldwide event: the league is live-streaming today’s annual event to more than 180 countries. ![]()
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